Sports betting profits review of optometry
Opticians who understand the science behind vision and its interaction with eyewear can reduce re-dos. Post ABO certificates on the wall, and explain to patients how well qualified your opticians are to serve them. Your best bet against this happening is tostaff your optical with skilled, engaged opticians. American Board of Opticianry Certified ABOC opticians have the know-how to educate and work with patients, so they want to buy from you instead of a competitor.
ABO-certified opticians understand more about the anatomy of the eye, optics and the effect of pantoscopic tilt or base curves on vision. This knowledge enables them to better work with doctors to prepare eyewear for dispensing, and to avoid costly re-dos.
Independents conduct 44 percent of eye exams, but capture only 32 percent of unit sales of finished eyewear, according to VisionWatch and Jobson estimates. Retaining good employees—those who exhibit a high level of commitment to your practice—is criticalto providing consistent quality care and in capturing the profitability that stems from that. Losing employees, then shouldering the added costs and time commitment of recruitment and training, is a profitability killer.
Recruitment, selection, training, and the lost productivity associated with new employees learning their jobs cuts into your profitability. Some employees cost more to keep than to replace, but you need to motivate the good employees to stay with your practice. How do you do this? The first step is to understand what commits a person to your practice.
Many people stay on a job just because they need the money. Unfortunately, employees coming to work because they have bills to pay is a bad way to be motivated and engaged in their job. Key characteristics: Employees who experience commitment based on financial needs fulfill the basic requirements of their job, but no more.
What to do: Pay a competitive wage considering the cost of living in your area. Do you offer benefits or a contribution toward obtaining them? An employee staying someplace based on need only will switch to another position as soon as a better opportunity presents itself.
Sites like Salary. Sometimes employees feel like they are obligated to stay with your organization because you did something extraordinary for them. Key characteristics: This is the employee whose training you have invested in such as the optician you paid to attain an ABO, or the staff member who became a certified para-optometric assistant with your help. What to do: Have a training and development plan for each employee that engages them with you and your practice. When an employee is first hired, you can discuss with them a development plan, including various certifications they would like to pursue and other forms of continuing education.
The best form of commitment to an organization is when people want to be there. Employees who want to be at work result in patients who feel well cared for and satisfied with their experience. Emotions are contagious. Patients can quickly pick up on the emotional state of your staff, and it affects their perceptions of you. A strong, positive attitude toward your practice creates stronger ties than money.
This is the office manager who gets to work early and stays late just to do the little extras that make a difference like making sure the glass frame display cases are smudge-proof, the frame board is in order and there are no patient eyewear or contact lens orders remaining to be processed.
By Melanie J.
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